Metrici - Accurate recognition of license plates, vehicles, people, boats, industrial pieces on Axis, Bosch, Hikvision, Mobotix, Pelco, Uniview

Mission

Romania's largest wholesale commercial park.
57,000 m². 850+ companies. Open to all.

Expo Market Doraly is a commercial complex located in Afumati, near Bucharest, spanning 22 hectares with 57,000 square meters of building surface. It is the largest and most modern commercial park in Romania for wholesale commerce.

The complex features 3,000 free parking places — both underground and at street level — across 26 different pavilions offering a wide variety of products: office supplies, interior decorations, jewellery, electronics, clothes, and more.

Over 850 companies manage their business inside the complex, on both sides of National Road 2.

The challenge: record the number of clients visiting the complex daily across an open space with no barriers, covering a large area and capturing all vehicles transiting the property.

Solution

Eight LPR cameras.
Full coverage. Custom analytics.

As an open-space complex with no barriers, Doraly required a large-area solution to capture all vehicles entering and exiting. The integrators deployed 8 Hikvision 3 MP LPR cameras covering all entrances and exits, served by a Metrici Racksys 240 server on location.

The client's primary goal was to monitor all exits and entrances and build a comprehensive database of daily visitors. But beyond basic tracking, they wanted to leverage Metrici LPR as a marketing tool — targeting specific clients, determining optimal ad placement, and developing data-driven business strategies.

      Customised reports were built specifically for Doraly. The client requested visitor lists organised by county and visit frequency — enabling them to understand where their customers come from and how often they return.
    

Technical Data · Doraly Installation

8

Hikvision LPR cameras (3 MP)

8

Metrici LPR licenses

1

Metrici Racksys 240 server

3K

Parking places

26

Different buildings (pavilions)

—

Multiple entrances/exits

—

Customised reports and features

—

Visitor analytics by county and frequency

Results

From parking monitoring
to marketing intelligence.

Metrici LPR became more than a detection system — it became a marketing tool for business development, proving that its value extends far beyond license plate recognition.

📊

Customised visitor reports

Visitors are organised by county and visit frequency, giving managers clear insight into their customer base and geographic reach.

🎯

Data-driven advertising

Knowing where visitors come from and how often they return enables Doraly to target advertising in specific locations and counties with precision.

📈

Daily traffic analytics

Managers can view the flow of cars for each day of the week with comparison charts and data — enabling informed operational decisions.

🛡️

Full open-space coverage

8 cameras cover all entrances and exits across the 22-hectare complex, capturing every vehicle without barriers or checkpoints.

Doraly's managers now have a powerful marketing tool at their disposal — one that transforms raw vehicle data into actionable business intelligence. The customised features and reports demonstrate that Metrici LPR's capabilities extend well beyond simple plate detection and recognition.

Expo Market Doraly: visitors analytics for Romania's largest commercial park

Romania's largest wholesale commercial park.
57,000 m². 850+ companies. Open to all.

Eight LPR cameras.
Full coverage. Custom analytics.